Afriden Platform Privacy Policy: Key Information

Afriden is deeply committed to your privacy. This policy explains how we handle your Personal Data, which is any information that can identify you. It doesn't cover anonymized data or information about properties you list, as that doesn't identify you.

Who We Are and How to Contact Us

Afriden Web Publishing FZ-LLC operates the Platform and is responsible for your Personal Data. 

What Personal Data We Collect

We collect data directly from you, and sometimes from third parties like social media platforms, our affiliates, analytics providers, and advertisers.

Data we collect directly includes:

• Identity Data: Your name, username, profile photo, gender, and age.

• Contact Data: Your email, physical address, and phone number(s).

• Location Data: Approximate location if you enable it on your device, used for features like property search.

• Listings Data: Details about properties you've listed or viewed on the Platform, including images, prices, and descriptions.

• Partial Payment Data: Partial credit card details if you make payments, but we don't store your full payment information for security.

• AfridenGPT Data: Information you input when using our AI-powered 'AfridenGPT' feature. We don't control the information you input or the AI's response.

• Marketing Data: Your preferences for receiving marketing messages from us.

• Chat Data: Messages exchanged with us or other users, for example via WhatsApp.

• Call Data: Recordings of calls for monitoring and training purposes.

• Behavioural Data: Inferred information about your behavior and interests based on your Platform activity, often grouped into segments.

• Technical Data: Your IP address, login data, browser details, time zone, operating system, and other device technology information.

We also collect aggregated data, which is statistical or demographic information derived from your Personal Data but doesn't identify you. If we combine it with your Personal Data in a way that identifies you, we treat it as Personal Data.

We do not knowingly collect special categories of personal data (like racial origin, health info, or criminal records). Please avoid sharing such data. If you do, you consent to us processing it according to this policy.

If you don't provide necessary Personal Data, like your email for account registration, we might not be able to give you access to the Platform.

How and Why We Use Your Personal Data

We use your Personal Data only for the purposes for which we collected it, or for compatible reasons. We need a "legal basis" for each use, commonly:

• Contractual Necessity: To meet our obligations to you (e.g., providing Platform access).

• Compliance with Law: To fulfill legal or regulatory duties.

• Consent: When you give us permission for a specific purpose.

Here's how we use your data and our legal basis:

• Account Creation: To register and manage your user account (Contractual Necessity).

• Platform Operation: To run the Platform and enable your interactions with others (Contractual Necessity).

• Enabling Transactions: To help you search for properties and contact agents, and to provide updates to agents (Contractual Necessity).

• Facilitating Payments: To process payments through the Platform (Contractual Necessity).

• Operating ‘AfridenGPT’: To provide answers, recommendations, and information (Contractual Necessity).

• Analytics: To understand user behavior, segment our userbase, and identify property price trends (Contractual Necessity).

• Marketing: To send you marketing messages if you've agreed to receive them (Consent).

• Troubleshooting: To identify and fix issues on our Platform (Contractual Necessity).

• Fraud Prevention: To keep our Platform and systems secure (Compliance with Law).

Who We Share Your Personal Data With

We may share your Personal Data with:

• Other users of the Platform: When you interact with them, such as when you contact an Agent about a property. Be aware that information you list publicly on the Platform, including your username and profile picture, may be copied and shared externally and appear in search engine results.

• Lenders: If you use our mortgage pre-approval or calculator features.

• Service providers: Our affiliated companies within the Dubizzle Group that help us operate the Platform and manage user data.

• Affiliates: Such as banking partners if you use specific financial features.

• Professional advisers: Our lawyers, bankers, auditors, insurers, and other consultants for their services.

• Public authorities: When required by law, such as for police investigations.

• Acquirer(s): In case of reorganization, merger, sale, or transfer of our business, ensuring your data continues to be used according to this policy.

We ensure all recipients of your Personal Data have appropriate security measures in place.

Data Transfers

Your Personal Data may be transferred to jurisdictions outside of your location, potentially without the same data protection levels. We ensure these transfers comply with applicable requirements.

How We Keep Your Data Secure

We have strong security measures to prevent accidental loss, alteration, or unauthorized access to your Personal Data. Access is limited to employees and staff with a business need, and they are bound by confidentiality. We have procedures to handle any data breaches and work with regulators.

How Long We Store Your Personal Data

We keep your Personal Data only as long as reasonably necessary for the purposes outlined in this policy, unless a longer retention period is required by law. We may indefinitely retain anonymized data. Our data retention policies are regularly reviewed to comply with requirements.

Your Rights in Relation to Your Personal Data

Depending on your circumstances, you may have rights regarding your Personal Data, including to:

• Request access to your data.

• Request correction of incomplete or inaccurate data.

• Request erasure of your data when there's no good reason for us to keep processing it.

• Object to processing your data for specific purposes (e.g., marketing).

• Request the transfer of your data to you or a third party in a readable format.

• Withdraw your Consent if we're relying on it for processing. This might affect your access to certain Platform features.

Not all rights may be available to you, and some apply only in specific situations.

To exercise your rights, please contact us. We may ask for information to verify your identity. We aim to respond to legitimate requests within one month, but complex or numerous requests may take longer. We typically don't charge a fee, but reserve the right to do so for unreasonable or excessive requests.

If you have a complaint about this Privacy Policy or our data practices, please contact us. If you're not satisfied with our response, you may have the right to complain to the data protection authority in your jurisdiction ( this would generally be the Commissioner of Data Protection for the DIFC).

Marketing Communications

You can stop receiving marketing messages anytime by adjusting your preferences on the Platform or by clicking the ‘Unsubscribe’ link in our marketing emails.

Our Policy on Minors

The Platform is not for minors, and we don't actively check user ages. If you know a minor is using the Platform in violation of this, please contact us if you want their Personal Data removed.

Third-Party Links

The Platform may contain links to third-party websites and applications. These links will take you off our Platform, and we are not responsible for their privacy practices. We encourage you to read their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy at any time, with or without notice. We'll post the revised policy on this page, and in some cases, we might notify you by email. Any revisions become effective immediately upon posting.